Jennifer Baker Brown is a sustainability strategist, writer, researcher, designer, educator and brand consultant. She is a generalist; broadly curious in the areas of ecology, conservation, circular business models, behavior research, sharing economy and sustainable futures.
SANIBEL ISLAND, FLORIDA, USA///
Jennifer’s research in sustainability has focused on the circular economy, behavior, and consumers that choose to participate in circular business models. Prior to completing her masters degree in sustainability, she led the strategic development of branding, marketing and design solutions for both global and local brands—consumer, enterprise and non-profit.
She designed both the first shopping app and first website at Condé Nast that featured street-style and user generated content. She led visual design at an award-winning digital, social and mobile media agency—developing content for brands like Maybelline, StriVectin and Hain Celestial.
As an entrepreneur and brand strategist she partnered with early and growth stage business leaders to craft brands that foster growth. She built and managed a non-profit organization in New York City that reimagined the urban community arts center; where artists could present their life’s work or perform their craft and change-makers could share and debate groundbreaking ideas. In 2015 Jennifer and her partner traveled the US, interviewed creative leaders and authored a series of articles that explored the future of the creative economy. Her design and written work has been featured in several publications.
The clients she has worked with include: Condé Nast, HOW Magazine, Lucky Magazine, Parenting Magazine, Women’s Wear Daily, AmericasMart Atlanta, Raven + Lily, Reebok, Alba Botanica, Maybelline, StriVectin, Arrowhead Mills, Earth’s Best, Hain Celestial Group, MaraNatha, JumpRope Inc and Mob Science.
Projects
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Sustainability and the Circular Economy
Scholarly research in the field of sustainability, consumer behavior and circular business models.
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SaltSpace
Reimagining the urban community arts center in a city where exhibition space is a rare commodity.
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JumpRope
Opening up a conversation about learning with the only true standards-based gradebook.
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The Future of Creativity
Greenfield research on the future of the creative economy.
“Advertising design, in persuading people to buy things they don't need, with money they don't have, in order to impress others who don't care, is probably the phoniest field in existence today.”
― Victor Papanek, Design for the Real World: Human Ecology and Social Change